Sunday, January 20, 2008
Is One Field Expertise Laziness In Disguise?
Some would say that one field expertise is the best way to stand out in a crowded business environment. I say that it is just a form of laziness! That is, relegating ones enormously far reaching talents to just one field is simply a waste of possibilities. Follow me here. Assume that your knowledge possibilities are like a large swimming pool. While wide and deep you decide to huddle in the shallow end. Sure it may be safe. It even may make you master of your small section of pool... But... it certainly won't help you stand out in today rapidly changing business climate. In fact ,after a short time you may find others in the middle enjoying the depths that taking chances can bring. I often ask clients that want to make a change in fields but are afraid to step away from what they know, a simple question: What would happen if we could become experts in a variety of fields. That's right! Your life could become richer than you ever thought possible. If you're still not convinced to become an expert in a variety of fields, consider what happened to all those "experts" in eight track tape technology. Or, all those "experts " in the field beta tape players. Though my examples may seem extreme, they are a wake up call. The next new field is just around the corner. Are you staying relevant? If you are not stretching yourself to learn more than what you already know then you are already being left behind. What to do you ask? We'll get to that in a second. First consider these truths in today's fast paced "flat" world: A)Your past 15 minutes of fame are more like 5 minutes. B) A super sized flat world has made idea implementation critical in its quickness. C)The window for gaining riches from a product is 3 o 5 years max. D) If you don't find a way to produce your product cheaper or distribute it faster, you can bet your competition already has. E) Staying on top of trends is even more critical than having a 10 year business plan. I agree with Thomas L. Friedman, who in his book, The World is Flat wrote : "If you want to flourish in this flattening world , you better understand that whatever can be done will be done-and much faster than you think." When I formed Rbridge Business Group, its mission was to help individuals and small businesses stay on top of the trends and maximize them to make money. We also understand that there is component that will never be replaced. And that is your desire to be wealthy and stay relevant. As promised, these things are needed to achieve your outcomes. Reading our online newsletter and becoming a part of ourThought Action Group (T.A.G.). Having a thirst for knowledge. Spending no less than 10 hours a week learning a new field of study. Using your talents to enlist the advice and help of others that have skill sets you wish to master. What's more, you can still "do what you hate because you so good at it" to breath life into your new field of study. As you stay on top of the trends, increase your knowledge base, and swim out into the deep end, you discover that being a multi field expert makes laziness a thing of the past. Randy Otterbridge is a Master's degree candidate at Spring Arbor University. He is a member of the International coaching federation(ICF) and owner of Rbridge Business Group. He can be reached for consultation via his website. http://www.rbridgegroup.com

